A person with dark hair, wearing a white fuzzy hat, long-sleeve red and tan sweater, black shorts, and sneakers, is sitting on a wooden floor in a cluttered room, blowing bubbles. The room has various objects including a guitar on a stand, open books and papers on the floor, a laptop on a desk, potted plants, and colorful knickknacks, with a large window letting in natural light.

sofía

A young woman with dark hair, wearing a beige sweater with red sleeves, kneeling on a wooden floor and looking down at various electronic devices, wires, and colorful objects scattered on the floor.
Child's drawing of a face with a large round head, yellow hair, and simple facial features.

creadora por naturaleza, estratega por necesidad.

he construido mi alias artístico y mi presencia online desde cero, dando forma a un universo coherente y propio.
diseño estrategias que hacen que cada contenido encuentre su lugar y su público.
he colaborado con marcas internacionales y desarrollado planes de crecimiento que superan el millón de visualizaciones mensuales.

(esp)

creator by nature, strategist by necessity.

i’ve built my artistic alias and online presence from scratch, shaping a world that feels coherent and entirely my own.
i design strategies that help every piece find its place and its audience.
i’ve collaborated with international brands and developed growth plans that surpass one million monthly views.

(eng)

A cluttered desk with a laptop displaying a photo of a woman in a white hat taking a selfie, with a forest-themed wallpaper and numerous files and icons on the desktop. There is a black studio monitor speaker and a pink potted plant on the left side of the desk, and a music production controller in the background.

sofiapiconperez@gmail.com

Text box with brand collaborations, including AliExpress, Vivaia, Firmoo, and local restaurants, with descriptions of each collaboration in English and Spanish.
A makeshift office setup with a computer, monitor, keyboard, and laptop on a table in a grassy forest area; an office chair is positioned near the table.
A vintage computer monitor with a blue screen displaying a ChatGPT login page, placed on a desk with a keyboard below it. A space-themed model or toy is on top of the monitor.
Line drawing of a pregnant woman sitting in a chair watching a television, with a bright light or projection coming from the TV screen.
A vintage stone frame surrounds a modern MacBook Pro laptop, creating a contrast between ancient and contemporary technology.
Person in a white shirt with rolled-up sleeves holding a large kitchen knife, about to cut a laptop computer on a desk.

Dos puntos de vista diferentes no compiten,

Se completan.

Two different points of view don't compete,

They complete.

yo x ti & tu x mi

me 4 u & u 4 me

  • really good @ this one

    Estrategia & Contenidos · Strategy & Content

    (esp)

    Diseño estrategias creativas que conectan la emoción detrás de cada pieza con su audiencia.
    La creación de contenido es una de mis mayores fortalezas: exploro formatos, combino estilos y experimento constantemente para generar ideas frescas. No solo me adapto a las tendencias, sino que suelo anticiparlas y marcarlas.
    Desarrollo calendarios editoriales coherentes, construyo narrativas sólidas y aplico un enfoque integral que une intuición, análisis y ejecución.

    (eng)

    I design creative strategies that connect the emotion behind each piece with its audience.
    Content creation is one of my strongest skills — I explore formats, blend styles, and constantly experiment to spark new ideas. I don’t just follow trends; I often anticipate and shape them.
    I build cohesive editorial calendars, craft narratives with purpose, and combine intuition, analysis, and execution in every step.

  • really like this 1

    Crecimiento, Comunidad & Performance · Growth, Community & Performance

    (esp)

    Construyo comunidades digitales auténticas, centradas en la conexión real y el crecimiento sostenible.
    Mi enfoque combina estrategia orgánica con inversión inteligente: utilizo Paid Media (Meta Ads, TikTok Ads) como una extensión natural del contenido, potenciando su alcance sin perder autenticidad.
    Analizo métricas, ajusto campañas y convierto los datos en decisiones creativas.
    Para mí, la comunidad es el núcleo, y la performance, la brújula: una impulsa la otra, en equilibrio constante.

    (eng)

    I build authentic digital communities focused on real connection and sustainable growth.
    My approach blends organic strategy with smart investment: I use Paid Media (Meta Ads, TikTok Ads) as a natural extension of content, amplifying reach without losing authenticity.
    I interpret data, refine campaigns, and turn insights into creative decisions.
    For me, community is the core and performance is the compass — one fuels the other, in constant balance.

  • have a lot of fun w this 1

    Innovación, Tendencias & Dirección Creativa · Innovation, Trends & Creative Direction

    (esp)

    Guío proyectos desde su esencia hasta su identidad visual y conceptual. Mi mirada une branding, dirección creativa e innovación, buscando siempre que la estética y el mensaje crezcan en la misma dirección.
    Me interesa explorar nuevas herramientas, como la inteligencia artificial y las tendencias emergentes, para mantener la estrategia viva y en evolución.
    La creatividad florece cuando se alinea con una visión.

    (eng)

    I guide projects from their essence to their visual and conceptual identity. My perspective combines branding, creative direction, and innovation, ensuring that aesthetics and message evolve in harmony.
    I’m drawn to new tools and emerging technologies like AI, always seeking to keep strategy alive and in motion.
    Creativity thrives when it grows in alignment with a vision.

¿?
Screenshot of a professional dashboard showing insights for a period from August 12 to September 10, including views and interactions with upward trends.
A social media analytics dashboard showing 1,018,621 total views from August 12 to September 10. Majority of views are from non-followers (83.5%), with 16.5% from followers. Accounts reached are 475,712 with a 6,589.8% increase.

STATS

Comparison of social media reel views and followers for April, June, July, and August, with the captions indicating milestones and growth percentages.
Screenshot of a conversation with text in Spanish and its English translation, discussing the importance of paying attention to learning rather than numbers.
Colorful star-shaped sparkles arranged in a circular pattern on a black background.

1

Ser multidisciplinaria significa tener muchas voces

Yo aprendí a usarlas todas para contar

historia

Being multidisciplinary means having many voices.

I've learned to use them all to tell

story

A hand-drawn diagram comparing divergent thinking and critical thinking. Divergent thinking is on the left side, with arrows pointing around it labeled with different ways to look at divergent thinking, such as "Enhance," "Defer Judgement," "Go big and wide," "Generate," "Fantasize," and others. Critical thinking is on the right side, with similar annotations like "Clarify," "Decrease," "Categorize," "Refine," "Rate by Criteria," and more. The diagram emphasizes different approaches to each type of thinking.
A young woman with long brown hair, wearing a large white furry hat and a white tank top with leopard print details, looks at her phone with small red heart stickers on her face. Behind her, there's a wardrobe with clothes and stuffed animals including a giraffe and a yellow plush toy, and a mirror showing more of the room.
Blue 3D spiral shape against a black background.